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Directed by José Possi Neto, the Brazilian production proposes a scenic interpretation that articulates aesthetic sophistication, narrative precision, and a direct dialogue with the world of fashion and contemporary culture. The staging draws from the public's well-known imagery to build an experience that balances spectacle and dramaturgy, connecting different generations around the same reference point.
The production also previews the first guest names joining the project, gathering artists who have established themselves as benchmarks in Brazilian musical theater—an announcement revealed through an original cinematic teaser produced by Smiley Pepper, directed by Lucas Pimenta, which also marks the official opening of sales. Claudia Raia takes on the role of Miranda Priestly, embodying the iconic editor-in-chief with the stage authority and technical rigor that define her career in major leading roles, while Myra Ruiz portrays Andy Sachs, bringing her renowned dramatic power to the construction of a character in transformation.
Alongside them, Bruna Guerin interprets Emily Charlton, lending rhythm and precision to a figure defined by sharp wit and humor, and Maurício Xavier takes on Nigel, a key character in the narrative's mechanics, with the elegance and presence that characterize his most recent works. Together, these four names launch the cast with a meeting of different trajectories and languages, reinforcing the artistic level of the production and projecting, from the outset, the scale and ambition of the show in the country.
Based on the novel by Lauren Weisberger, published in 2003, and the 2006 film adaptation with a screenplay by Aline Brosh McKenna, the musical brings together an internationally renowned creative team. The score is composed by Elton John, with lyrics by Shaina Taub and Mark Sonnenblick, and a book by Kate Wetherhead in collaboration with the author herself, solidifying an adaptation that expands the original material for the stage without losing its identity.
Before arriving in Brazil, the show built its journey in major international markets, premiering in Chicago in 2022 for a pre-Broadway season, followed by a new production in the United Kingdom starting in 2024, with performances in Plymouth and subsequently in London’s West End, where it remains running. In this context, the production has been asserting itself among audiences and critics alike, expanding its presence on the international circuit.
In the British scene, the show also achieved institutional recognition with a nomination for the 2025 Olivier Awards in the category of Best Actress in a Supporting Role in a Musical for Amy Di Bartolomeo for her work as Emily Charlton, highlighting the project's strength in one of the world's leading theater hubs.
The premiere in Brazil also dialogues with the franchise's return to cinema, with the film sequel—starring Meryl Streep and Anne Hathaway—expected to hit screens soon. In this context, the production is also preparing a cinematic teaser, a language already familiar to Touché Entretenimento productions, which is set to introduce the first cast members. The move repositions the story in the contemporary imagination and broadens its reach across different audiences and platforms.
With a globally recognized title, a consolidated creative team, and the expertise of a production company behind recent hits in the country, “The Devil Wears Prada - A New Musical” presents itself as one of the most relevant musical theater premieres in Brazil in the coming years, anticipating a movement that connects the market, the public, and new circulation possibilities for the genre.